A Dose of Reality

PK Public Relations brought us on to create this sharp website promoting naloxone, an overdose reversal drug in conjunction with the New Mexico Health and Human Services Department, Behavioral Health Division, Office of Substance Abuse Prevention. Mindshare Labs developed a custom WordPress site to showcase the drug and provide resources and educational materials, including an interactive map to locate pharmacies currently dispensing the drug. The site also seeks to raise awareness about overdose risks, symptoms, and prevention and reduce public stigma towards substance abuse in favor of more proactive solutions and remedies.

It was very important that the site remained expandable, updatable and maintainable. For this reason we chose WordPress as a CMS and developed themes and plugins that allow sections to be added and functionality to be integrated. For this site we also integrated social media networks and worked closely with Simply Social Media to showcase their work on various networks.