Google: SEO for humans, not robots please.

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Published: April 24, 2012

An interesting article on some changes Google will be rolling out appeared recently on

Matt Cutts, you see, is the head of Google’s Webspam team, and he leaked a bit of info recently at Austin’s SXSW convention that has sent web-marketers and SEO professionals into a virtual tailspin.

Matt said:
“…We don’t normally pre-announce changes but there’s something we’ve been working on over the last few months and hope to release it in the next few months or few weeks. All those people doing, for lack of a better word, over optimization or over SEO — versus those creating great content and a fantastic website — we’re going to level the playing field. We are trying to make GoogleBot smarter, make our relevance more adaptive, and we are also looking for those who abuse it, like using too many keywords on a page, or exchange way too many links, or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

The bottom line is that this is a good thing for most website owners, at least those who have been building there search ranking using “white hat” SEO tactics, geared toward improving the site for visitors and not gaming the system. The bottom line is that you should create sites and content that appeal first and foremost to people, not bots and search engines. This is great news for Mindshare Labs clients because we have always engaged only in SEO activities that fall into this category.