8 reasons blogging is important for your business.

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Published: May 29, 2019

Is blogging for my business website really necessary? This is a question I often receive, particularly from small business owners. As a person who has witnessed firsthand what content marketing can help a business to achieve, my answer is always yes!

The importance of blogging in the modern business environment cannot be overemphasized. Today, people turn to the Internet for answers to almost every question they have. Blogging is an excellent way to provide your readership and potential customers with reliable information about your industry and build credibility in the process. If you’re still on the fence, below are the top eight benefits that should persuade you to take action and start blogging for your business right away.

1. Drive More People to Your Website

There are billions of web pages on the Internet. What are the odds that someone searching for something about your industry will land on your website? If your site doesn’t have adequate content that is useful to the major search engines, the chances are pretty slim. Blogging, in this case, can be compared to fishing. The more hooks you sink into the water, the more likely it is for you to catch a fish. Similarly, with every new blog that you publish comes an extra webpage that will be indexed by major search engines. As such, blogging is an effective way of enhancing your organic search visibility and driving more people to your website.

2. Become an Authority in your Industry

Everyone wants to be associated with the greatest or best businesses and professionals in any given industry. Blogging for your business is one of the best ways of establishing your business as a leader in your industry and yourself as a leading expert in your field. Blogging gives you a platform on which you can share important insights and information concerning your industry. As you do this, people will start to recognize you as an authority in the niche. Therefore, the familiarity of your brand will be enhanced, and consequently, potential customers will find it easy to trust you when they are eventually ready to buy.

3. Keep your Website Looking Fresh

When you fail to add fresh content to your website constantly, it can become boring and monotonous, and consequently, it will suffer poor ranking on major search engines. Therefore, freshness is a factor you should consider if you want more customers on your website every day. In fact, the Google search engine likes fresh content being published regularly, and it rewards the website owners that do so with enhanced visibility. In other words, publishing high-quality blog posts on a regular basis will go a long way in boosting Search Engine Optimization (SEO). This is because fresh content is more likely to be up-to-date and news-related, making it more useful to search engines. In addition, blogging will help your website to benefit immensely from the exposure for trending internet searches.

4. Connect with New and Existing Customers

Customer engagement is an integral component of online marketing and branding. Blogging provides business owners with the opportunity for more meaningful engagements with the existing and potential customers. By having an active comment section on your blog or sharing your blog posts on your social media sites, your audience can get into a conversation with you by leaving their responses. You can also respond directly to them, and in the process, build trust and strong relationships. In a nutshell, blogging is a solid online marketing approach that can help you to keep your customer base intact or even expand it to take your business to the next level.

5. Generate More Leads

Lead generation has to do initiating a customer’s interest in a given product or service. Studies show that the more pages a website has, the more leads it gets. Therefore, if a website has, for example, over four hundred pages, it is likely to generate significantly more leads than a website with less than a hundred pages. In other words, the more blogs posts you post on your website, the more leads you generate. To be precise, with more content on your site, you are likely to get more quote requests, more email opt-ins, and consequently, more sales.

6. Encourage People to Share

If you decide to fill your website with sales information, nobody will be willing to read it, let alone share it with others. However, if you invest in blogging, you will be creating content that people would like to read and even share. By offering the opportunity for people to share your content, your blog posts acquire the potential to attract viral traffic. This implies that blogging can expose your business to the possibilities of exponential market growth. With billions of people using email and social media sites such as Twitter and Facebook, there is nothing your business cannot achieve if you invest in creating blog posts that people can enjoy reading and invite others to read.

7. Humanize your Brand

Although homepage, contact page, products page, and about page are important organs of a business website, they can’t achieve much when it comes to showing people the personal side of your business. In addition to touching on issues of interest and concern to people visiting your website, blogging enables you to share the things that you and the people you work with are passionate about. You can use the unique opportunity that a blog affords you to share your personality and voice. This can, consequently, help you to build and make your brand even more likable.

8. Generate Inbound Links

Inbound links are an essential pillar of SEO. Without a blog, it is going to be very hard for you to attract authoritative links to your website. On the other hand, blogging allows you to regularly publish high-quality content which could serve as a source for other bloggers and even media outlets. As other authors reference and cite your content in their articles, you will naturally accumulate more inbound links. The inbound like will not only boost your SEO but also generate referral traffic back to your website.

The Takeaway

Overall, it is apparent that the importance of blogging for your business cannot be overlooked. Indeed, if you want to enhance the online presence of your business, you have to update your website with fresh content continually. There is no easier way of doing this than blogging. However, you could be reading this and wondering how you could manage all this when your schedule is already tight. Luckily, you can hire us to do it for you. We are a top ranking copywriting services provider with the necessary experience and technical know-how to get the job done efficiently. Get in touch with us today for more information on our SEO and copywriting services.