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Anyone who has worked at a nonprofit knows that fundraising is hard. With everything a non-profit staff must manage, it’s easy to forget some of the regular engagement tactics that we can implement online. These tips will help engage donors, increase return on investment, and generally help power your mission. Tip 1: Personalize Interactions with…
Read MoreThanksgiving is right around the corner and we have stuffing on our mind. Recently a client asked if we could add a list of keywords to a site. In the past, this was a common way of letting search engines know about the content of a website. But, crafty website owners started to take advantage…
Read MoreWe view SEO in three distinct pillars; Technical SEO, Content SEO, and Brand Strategy. Each pillar is just as important as the last. It’s important for all websites to consider each and ensure each of the 3 SEO pillars is strong. Today we’re talking about Content. Content is the meat of your website. Without content your site wouldn’t…
Read MoreScoping out a website contract is a very difficult process. This is one of the many reasons we recommend our flexible scope retainers. The landscape of what is possible in website development and design ranges from the multi-platform social media website to the small business brochure website. The options are seemingly limitless. Even among similar…
Read MoreThis content of this blog is heavily based on this article by John Moore Williams Ah yes… the good old header carousel, slider, slideshow, gallery, or whatever you want to call it. It’s been a staple of website design for such a long time it’s almost synonymous with business websites. Every time our clients request…
Read MoreAchieving a Google Lighthouse score of 90+ has become a personal goal for our website. It’s not that we care much about competition, but as a web development company, having a super-fast, well-ranking website does have its advantages. Google lighthouse measures website metrics in four categories; Performance, Accessibility, Best Practices, and SEO. Part 2 of this series will…
Read MoreWe often have clients come to us asking for help on their Wix, or Squarespace, or Weebly websites. These clients are looking for various upgrades and more often than not their requests are not possible. The problems with these DIY website builders are many and the solutions are limited. Website builders make it very easy…
Read MoreAchieving a Google Lighthouse score of 90+ has become a personal goal for our website. It’s not that we care much about competition, but as a web development company, having a super-fast, well-ranking website does have its advantages. Every client website we work on here at Mindshare gets a speed analysis. We strive for 80+…
Read MoreRanked Choice Voting is having a bit of a moment, and for good reason. In every election season questions get raised about how we vote, why it matters, and how we can make it better. Frustrations and tempers rise as we consistently find ourselves ‘voting for the lesser of two evils’ or ‘voting even when…
Read MoreA cookie is a small text file that is stored in a users browser so a website can ‘remember’ information about them. A cookie policy is a simple document that informs the users about how cookies store information and how to manage them. Every time a user visits a website, their browser stores information in…
Read MoreWe all know the phrase “Content is King.” If you want good SEO and if you want to rank on Google and other search engines then you need, need, need high quality, well written content. One of the best ways to provide content is through blogging. Blogging, the word, has lot of baggage. But a…
Read MoreAre you looking for a COMPLETE and COMPREHENSIVE SEO checklist? Boy, do I have some news for you. Below are 53 potential improvements you could be making to your content. 53 of them! I’m endeavoring to create the most complete SEO checklist on the internet. I’ll be adding to this list as new items become…
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