RCV New Mexico
Ranked Choice Voting (RCV) is a proven simple electoral reform that gives you more choice in the voting booth. It ensures fair and efficient elections. In a traditional election, the candidate with the most votes wins, even if they do not receive the majority of the votes.
Ranked Choice Voting has been increasing in popularity. This is due to it’s incredible way to making elections more civilized and getting majority chosen candidates in office. New Mexico’s Common Cause office approached Mindshare to develop their campaign website and we jumped at the opportunity.
This website is built on WordPress and features a fully responsive design, custom Gutenberg blocks, a slick practice ballot, and a host of other UX goodies.
These animations were designed by the animation team working on the project for the campaign video that put together. We thought it would be fun to use them on the website as a sneaky UX surprise.