Mindshare Labs can help you create a plan to market your business on the web. We can help you set up online ads, generate site traffic, track visitors and the effectiveness of your ads. We have experience managing successful Google and Facebook advertising campaigns, link-building, and organic SEO (on-page and off-page).
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of altering the code and/or content of a website to improve the quantity and quality of visitors that are referred to the site by search engine results.
Mindshare Labs includes SEO as a standard component in every website we produce. More thorough SEO can be performed as needed upon request. This guide will help you understand the critical concepts involved in marketing your website through search engines and help you assess your SEO needs.
Be wary of SEO firms that promise you number one placement in search listings or use automated submission programs—these are probably scams and may even hurt your rankings or get your domain removed from search results entirely. Mindshare Labs employs long-term, low-risk strategies for SEO based on guidelines published by the major search engine companies including Google, Yahoo!, and MSN.
Controlled experiments that gauge the efficacy of different approaches to SEO have been performed by a number of organizations and as a result, there are some fairly universally agreed upon methods to increase both the quality and number of visitors a site receives. Before we look at the prescribed methodology, let’s take a look at how search engines function and dispel some of the more commonly held misconceptions about them.
Some of the more common factors that are widely understood to create a significant impact on a website’s search engine ranking include:
- Keywords in the title tag
- Keywords in links pointing to the page
- Keywords appearing in visible text and overall keyword density
- Site-wide SSL security
- Link popularity
- The Google PageRank of the page
- Keywords in Heading Tag H1,H2 and H3 Tags in webpage
- Linking from one page to inner pages
SEO & Your Overall Marketing Plan
The primary goal of SEO is not to achieve the highest ranking in search results pages, but rather to help you fulfill your business objective for your website. Ranking well for a few terms among the huge number of possibilities does not guarantee more sales or customer retention. SEO is most effective when it is combined with a larger marketing strategy.
A successful online marketing campaign is likely to include more than simply SEO. Other avenues for promoting your web presence and furthering your business goals may include:
- A high quality website or website redesign that engages and persuades prospective customers
- Paid advertising on search engines
- Other paid online display and classified advertising (banner ads, etc.)
- Free online advertising (Craigslist, MySpace, etc.)
- Addressing technical issues that may keep search engines from crawling and indexing your site
- Offline promotional campaigns that include your website URL
Internet marketing is the use of the internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, email marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.
Learn more about online marketing on Wikipedia
Learn more in our free whitepaper on Search Engine Optimization to find out more about how Mindshare Labs can help you grow your business online.