Company Name
In most copy the company should be referred to as "Mindshare Labs" (both words). Except for official, legally binding contexts such as tax forms and contracts, where the company should be referred to as "Mindshare Labs, Inc."
The more casual, shortened form "Mindshare" is acceptable in marketing copy after the full name has been established through use within a reasonable proximity.
Primary Brand Colors
Yellow
- HEX
#FFCD17
- Pantone
Pantone Solid Coated 7405 C
Pantone Solid Uncoated 108 U
- CMYK
0, 20, 91, 0
- HSL
hsl(47, 100%, 55%);
- RGB
rgb(255, 205, 23);
Grey/Green
- HEX
#E1E9D6
- Pantone
Pantone Solid Uncoated 7485 U
Pantone Pastels Neons Coated 9544 C
- CMYK
3, 0, 8, 9
- HSL
hsl(85, 30%, 88%);
- RGB
rgb(225, 233, 214);
Black
- HEX
#231F20
- Pantone
Pantone Solid Coated Neutral Black C
- CMYK
70, 67, 64, 74
- HSL
hsl(345, 6%, 13%);
- RGB
rgb(35, 31, 32);
Off White
- HEX
#F9FCF5
- Pantone
Pantone Solid Uncoated 7541 U
- CMYK
1, 0, 3, 1
- HSL
hsl(86, 54%, 97%);
- RGB
rgb(249, 252, 245);
Secondary Brand Colors
Royal Blue
- HEX
#124FB6
- Pantone
Pantone Solid Uncoated Blue 072 U
- CMYK
90, 57, 0, 29
- HSL
hsl(218, 82%, 39%);
- RGB
rgb(18, 79, 182);
Dodger Blue
- HEX
#2664C9
- Pantone
Pantone Solid Coated 2125 C
- CMYK
81, 50, 0, 21
- HSL
hsl(217, 68%, 47%);
- RGB
rgb(38, 100, 201);
Havelock Blue
- HEX
#5281C4
- Pantone
Pantone Solid Uncoated Blue 072 U
- CMYK
70, 45, 0, 0
- HSL
hsl(215, 49%, 55%);
- RGB
rgb(82, 129, 196);
White Squeeze
- HEX
#FAFCF8
- Pantone
Pantone Solid Uncoated 7541 U
- CMYK
1, 0, 2, 1
- HSL
hsl(90, 40%, 98%);
- RGB
rgb(250, 252, 248);
Bright Sun
- HEX
#E5B718
- Pantone
Pantone Solid Uncoated 606 U
- CMYK
0, 20, 90, 10
- HSL
hsl(47, 81%, 50%);
- RGB
rgb(229, 183, 24);
Kournikova
- HEX
#F8D258
- Pantone
Pantone Solid Coated 128 C
- CMYK
0, 15, 65, 3
- HSL
hsl(46, 92%, 66%);
- RGB
rgb(248, 210, 88);
Star Dust
- HEX
#989C91
- Pantone
Pantone Solid Coated 7538 C
- CMYK
3, 0, 7, 39
- HSL
hsl(82, 5%, 59%);
- RGB
rgb(152, 156, 145);
Pumice
- HEX
#BFC4B7
- Pantone
Pantone Solid Uncoated 5665 U
- CMYK
3, 0, 7, 23
- HSL
hsl(83, 10%, 74%);
- RGB
rgb(191, 196, 183);
Typography
The typeface for the Mindshare Labs brand is a humanist face designed by the F37 Foundry with a modernist Swiss style but with a contemporary geometrical twist. F37 Ginger is based on letterforms of German typographer Paul Renner, Swiss typographer Jan Tschichold and American typographer Herb Lubalin. All Mindshare Labs documents for print, web applications, website and mobile apps should use F37 Ginger. Permitted exceptions are documents that must be frequently revised or shared on platforms such as Google Docs that do not allow custom typography. In that event the approved alternate below should be used.Brand Font
Used for both body copy (light and regular) and headings (bold variant)- F37 Ginger, Light, & Bold (OTF)
- Download: OTF Files
Acceptable Alternate
Only acceptable when the primary brand font is not available or impractical.- Raleway
- Download: Google Fonts