Our Office at 418 Cerrillos Rd, Santa Fe, NM

Mindshare Labs, Inc. is an award-winning, full service web and application development agency focused on responsive web designmobile application development, branding, and internet consulting. Our goal is to provide captivating interactive solutions that increase the brand recognition and effectiveness of your organization.

Mindshare Labs’ value is demonstrated through our ability to attentively listen to and comprehend the needs of our customers, and then to translate those requirements into creative solutions. These solutions both accommodate available budgets and meet operational needs. We maintain very competitive pricing with low overhead and an easily-adaptable business model.

We strive to keep our business as eco-friendly as possible by using web hosting companies that offset their data-center carbon emissions. We also handle 99% of our business electronically, keeping paper usage and deliveries to a minimum.

Learn more about us. We welcome projects of any scale, anywhere in the world.


Mindshare Labs is focused on providing professional services in several areas: web design / web application development, iPhone and android app development, search engine optimization, and web hosting. We leverage open source software and open standards for all of our projects. Using open source code as a starting point means we don’t have to reinvent the wheel on each client project. This allows us to give our clients the functionality and security they require at significant time and cost savings. Read more about our services »

Why work with Mindshare Labs?

  • Demonstrated Project Success
  • Dependable Expertise
  • Steadfast Professionalism
  • Broad Technical Expertise
  • Full-stack, Agile Development



Mindshare Labs is a privately held New Mexico corporation owned and operated by James W. Johnson. It is based in New Mexico’s capital, Santa Fe.

Mindshare Labs was founded in 2006, known originally as Mindshare Media and later as Mindshare Studios. When we began in 2006, our work consisted largely of developing media-rich, Adobe Flash applications. Over time, we responded to our market and began specializing in deploying Content Management Systems (CMS) such as WordPress and Drupal for businesses across the United States. We have been developing for WordPress since 2006 and are now seasoned WordPress experts. We have extensive experience building on most other open-source CMS platforms as well.

Until 2007, we offered premium Flash and Dreamweaver components under the brand Mindshare Software. In 2011, we launched our subscription WordPress Security and Backup service which is still going strong. We also began offering bespoke web hosting packages and cloud server administration services to select clients.


Mindshare Labs was awarded Small Business of the Year in 2014 by the Santa Fe Chamber of Commerce. Today, we actively develop and support a number of popular open source WordPress plugins and themes. Our primary focus is developing complex, cross-platform web and mobile applications with real-time data using the Meteor framework and robust, feature-rich websites built with WordPress.

We officially rebranded as Mindshare Labs in July 2016.

Our team has been delivering web and interactive solutions since 2001 and has excellent client references. Contact us for more information or for a quotation for service.


Mindshare Labs, Inc. was purchased by James W. Johnson (the current owner/president) with the purpose of driving the company into the next decade. We actively work with local and regional businesses and organizations to build their online presence. Our web applications are used by thousands of individuals across the country, and we’re actively developing more. We launch new projects and client websites on a regular basis.